Sonos

PACKAGe DESIGN
Product Illustration

With the launch of their Roam portable speaker, Sonos kicked off a new era of prioritizing sustainable packaging. Character worked closely with the Sonos team to establish a new design system, one that circumvents the environmentally damaging printing techniques often used in the premium tech space.

The resulting system brings Sonos’ iconic brand to a greener place, leaning on techniques like durable kraft paper, minimal printed information, and single-color illustrations over product photography. The Roam designs created the roadmap for all future packaging across the brand, from accessories packaging down to overpack and product manuals.